Optimization of meta-information of project

In this section speech will go about optimization of basic meta of these pages of site.
Any internetpage can contain the followings мета-данные:

Title is these titles of page (description, or his part, which is given out the searching system as reference to the site). A primary objective consists of report to end-user of general essence of information which is expounded on a page.

Description is description of page. These information is not visible an user and sometimes represented only at description of site, in case if the searching system considers maintenance of tega «Description» relevant a query, and description contains a keyphrase or its part. Description of site, represented the searching system at delivery, is named snippetom, we already about it mentioned. It is a comfortable instrument for manipulation the method of tests and selection of descriptions of site in the searching system on a certain query, or on their group.

Keywords is key queries. Sufficiently old meta-teg, containing list of keyphrases, already not taken into account the searching systems at ranging of site. To fill him or not is a decision after you, but we would advise it to do.

We will not decide on other meta-tegakh pages of site, because they do not relate to optimization, and at a desire you will be able to know about them in standards .html documents.

Optimization of tega «Title»
We do not advise to utillize long maintenances of tega Title and recommend to be limited to 10-15 visible in a commentator to the user by words. Endeavour to write the exposed maintenance of this tega, enabling to understand an user, what exactly he will find information, passing on reference.

Some councils of drafting of meta-tega Title:

Not utillize more than 3 reiterations of keyphrase in Title.

Try to utillize keyphrases in a few cases in case that you apply reiterations.

Not utillize ordinary enumeration of keywords in tege, do his description clear.

It is often possible to meet sites, in tegakh pages of which the numbers of telephones are indicated, or capital letters are utillized for writing of content of heading of page. We acknowledge that it comes into a notice, but does not talk about the obligatory use of similar approach is a decision after you. Mainly - to see with the eyes of your visitor. It is frequently possible to meet the company (shop, or simply portal) name at the beginning or at the end of heading of page. Such approach allows to increase knowableness of project.

Optimization of tega «Description»
It that teg, where it is needed to show a brevity in exposition general essence of information which an user will find, passing to the site. Limited to 1-2 short suggestions of phototypograph endeavour to apply keyphrases.

Optimization of tega «Keywords»
This teg contains the list of basic key queries of page. Here advice only one - not utillize more than 25 keyphrases, as herein there is not sense. Again, to utillize this teg or not is a decision individual.

We will go back to our example on a domestic technique and will make мета-данные for more complete clarity (to every page vide key queries hardly supra):

www.site.ru are queries of domestic technique without attachment to the models and directions. We optimize under commercial queries:

Title: The internet is a shop of domestic technique, search and sale of domestic technique - will purchase a domestic technique in the shop of «www.site.ru»
Description: In our the Internet shop you will find the wide choice of domestic technique: washing-machines, microwave stoves, lemon-squeezers of world producers.
Keywords: shop of domestic technique, internet shop of domestic technique, sale of domestic technique, network of shops of domestic technique, site domestic technique, domestic technique of firm, to purchase domestic technique, search of domestic technique

www.site.ru/washing/ are all of queries, related to the washing-machines without attachment to the models.

Title: Wide choice and sale of washing-machines: ultrasonic washing-machines, built washing-machines, machines are an automat
Description: We will help you to choose and purchase a necessary washing-machine. Wide choice of ultrasonic, built machines of automats. Selling on of washing-machines an account.
Keywords: washing-machines, to choose a washing-machine, washing-machine to purchase, washings machine automat, washing-machine choice, sale of washing-machines, ultrasonic washing-machines, washing-machines are shops, the best washing-machine, built washing-machines

www.site.ru/washing/bosch/ are washing-machines of firm Bosch.

Title: All of models of washing-machines of firm of bosch (bosh): great choice, low prices on the washing-machines of bosch
Description: Complete model row of washing-machines of firm of bosch (bosh). Low prices on all of machines, quality guarantee.
Keywords: washing-machine of bosch, washing-machines of bosch, washing-machines bosh, washing-machines bosh simens, washing-machines of firm bosh, bosh washing-machines are vertical, a washing-machine is a bosch price, washing-machines of firm of bosch

In connection with that models of washing-machines and commodity there can be a great number on a site, the task of writing of мета-данных of all of pages is strongly complicated. Having in to circumstance that queries of model row mostly are nizkochastotnymi and have a weak competition, it is possible to avail certain by the cunning of drafting of мета-данных semi-automatic device in programmatic part of project on the created template.

We will put itself at the place of eventual buyer. That more frequent than all does need a buyer before acquisition, for example, of washing-machine? Price, instruction, reviews and descriptions.

This statistics can be also found, taking advantage of all that service of statistics: http://wordstat.yandex.ru/ or https://ad.rambler.ru/swrds/wrds.pl.

Baseline the most essential on your look queries and make a template which will look like the following:

Title: The internet is a shop of «www.site.ru» - to purchase a washing-machine the «name of model»: price, reviews, description is the «name of model»
Description: A sale of washing-machine is a «model». Complete description of descriptions of washing-machine is a «model». Reviews of buyers, instruction of the use.
Keywords: a washing-machine is a «model», «model», to purchase a «model», sale «model», reviews «model», price «model», instruction «model», descriptions are a «model».

Not forget here to utillize a word with errors, if they take a place (you look statistics), names of models on translite, reductions et cetera

Thus, we will make the different writing of мета-данных for all of pages of site, that will be an enormous plus at advancement of project and bringing in of having a special purpose audience.

Some advices:

Not forget about including some key expressions in other keyphrases, and also take into account this factor at drafting of meta-tega Title.
We will look at the following example:

Keyphrase the «shop of domestic technique» is taken in fully key expression the «internet shop of domestic technique». It means that, using a query the «internet shop of domestic technique», we at once kill two hare, using two keyphrases in writing.

At the same time queries a «domestic technique» and «domestic kitchen technique» are not including. Be not afraid to apply and those, and other variations in «title». you remember that the clear algorithm of ranging of sites in delivery is known only to the searching system.

It is not needed to forget and about so-called stop-slovakh (it is pretexts of «v», «on» and other), which are also taken into account the searching system.
For example, queries «rounds on Maldives» and «rounds Maldives» quite raznye, because in a query «rounds on Maldives» stop-slovo, taken into account the searching system as meaningful is present. At the same time query «rounds to Maldives» also contains stop-slovo, therefore queries «rounds to Maldives» and «rounds on Maldives» in the searching system of Yandex (for an example) fully duplicate delivery.

This feature necessarily needs to be taken into account at the selection of words, and also in the process of increase of reference popularity, speech about which will go in a next section.

Well and last, about what it is not needed to forget, it is morphology.
Be careful with morphology and check up delivery of the searching system on queries in different cases (Google and Yandex assert although, that understand morphology, errors are still enough). So, for example, one by one and to the that query «shop» in different cases the searching system of Yandex has different delivery. It means that better, all the same, to use a keyword in both variations.