Secrets of optimization of sites

Term «optimization of sites» lately on hearing at many companies, givings one or another services in a global network. But it and not surprisingly, taking into account an enormous benefit which can be extracted by a correct construction strategy of advertising of your commodities or services in the Internet.

Let first determined with determinations and area of scope the Internet of audience about which speech will go in this article.

It is desirable to underline that we will talk exactly about optimization of site, not affecting such spheres the advertising Internet, as context advertising, mediynaya advertising, bannernye networks, advertising on thematic portals, spam (and he, will consent, also has the place, although him and hardness to name the honest method of advertising), creation of dorveev et cetera

Optimization of site (or searching optimization) implies the leadthrough of complex of measures on the increase of visibility of site in the results of delivery of the searching systems (put it bluntly, raising of positions of site) on the set of keyphrases in the searching systems.

The context advertising is a publicity report, placed on the pages of results of search of the searching systems, or thematic portals, in accordance with a request or text for a site, by the set user.

Bannernaya advertising - reklam, putting before itself purpose of bringing in of visitors on a site (for example, belonging you) by means of placing of banerov in bannernykh networks.

The mediynaya advertising in the Internet is a show of your advertising (more frequent than all as a large banner) on large publicity grounds. It is the variety of the context advertising.

Most visited grounds for the mediynoy advertising:

Rambler is poryadka 3 million persons in a week;
Yandeks is poryadka 7 million persons in a week;
RBC is poryadka 1 million persons in a week.

Well and the last determination about which it is needed to mention in this article is untwisting of site, or his advancement.

Under untwisting will understand the certain complex of measures on bringing in of having a special purpose visitors on a site in a network the Internet. It can be combination in one or another amount of the context advertising, searching optimization, mediynoy, bannernoy advertising and legal another ways the advertising Internet, partly including works on a design and programming.

On this determination we also would like to underline circumstance that in this article speech will go exactly about optimization of site exceptionally under the Russian-language searching systems. It is done and with a that purpose, that only in one article will overcome not, but there are ponderable enough distinctions between the world searching systems and searching systems of Runet.

What searching systems are possessed by Runet? We will name most popular from them:

Yandex, Mail.ru (now translate delivery of Google), Rambler, Google, Meta.ua, Bigmir.net (now translate delivery of Yandex).

Someone can name yet and Webalta or Aport, but about the first we would not talk while, because this searching system only at dawn to the activity and its future is dosele unknown. The second goes out already.

On the amount of transferrable searching traffic (only on Russia) the searching systems can be disposed so:

Yandex ~ 60%
Rambler ~ 20%
Google ~ 8%
Mail.ru ~ 8%
. all of other.

Amount of transferrable searching traffic on Ukraine:

Google ~ 40%
Yandex ~ 30%
Rambler ~ 18%
Mail.ru ~ 6%
Meta.ua ~ 3%
. all of other.

It is possible to draw a conclusion from this information, that at advancement of site in the searching systems of user more frequent than all interest the searching systems of Yandex, Rambler, Google, Mail.ru, and also Meta.ua for bringing in of users from Ukraine.

At once it is desirable to underline circumstance that this dependence is not an axiom, and the amount of the attracted traffic so much depends on many factors. Some of them: subject of site, positions in delivery of the searching system, given out description of site, level of indexation of site the searching system, the searching system (so-called snippet) (in other words, amount of pages of site, known the searching system).

So, the basic stages of searching optimization of site it is been:

1. Initial analysis of sphere of activity, analysis of site, analysis of competition;
2. Selection of key requests for searching optimization (drafting of semantic kernel);
3. Work with a structure and content of project;
4. Optimization of мета-данных of project;
5. Prosecution of reference popularity of project (exchange by Refs.s, registration in the searching systems, topakh, catalogues et cetera).

It, perhaps, basic stages of advancement of site in the searching systems. However necessary it is in detail to talk about each of them.