Work with a structure and content of project

Work with the structure of site can contain the set of measures on creation of additional pages of project for the different groups of products of company, or its services. From other side, work with the structure of project can contain the decision of tasks on the improvement of comfort of navigation of site (so-called «yuzabiliti»). Therefore in case that the company-creator of project will zanimat'sya by his advancement, these stages are planned yet on the initial stage of planning of structure of site. But if a site exists already - not disordered, correctly some advices and primary stages of analysis will help to decide the tasks put before you, and also selection of keyphrases.

Creation of additional pages of project
Divide keyphrases on groups, tie every group of queries to the certain page of site.

In our case it will look like the following:

www.site.ru are queries of domestic technique without attachment to the models, directions;
www.site.ru/washing/ are all of queries, related to the washing-machines without attachment to the models;
www.site.ru/microwave/ are all of queries, related to the microwave stoves without attachment to the models;
www.site.ru/juicer/ are queries on lemon-squeezers without attachment to the models.

And farther division of queries with attachment to the producer of products and model:

For example, for washing-machines:

www.site.ru/washing/ are washing-machines;
www.site.ru/washing/bosch/ are washing-machines of firm Bosch;
www.site.ru/washing/samsung/ are washing-machines of firm Samsung;
.
www.site.ru/washing/bosch/WVF2000/ it is a washing-machine of firm Bosch model of Wvf2000;
www.site.ru/washing/samsung/S1005J/ it is a washing-machine of firm Samsung S1005j.

Distributing queries thus, we complicate itself a task by plenty of pages of site for advancement in the searching systems, but labour for the most primary objective, namely are hits of user expressly on a page with description of products which he is interested in, allowing here to obtain the maximal index of correlation of visitors and buyers. Also the similar hierarchy of division of queries to the page-by-page site enables us advancement of project on a generous amount, not limited to 1-20 key expressions.

Exactly creation of pages to every direction (in case if they are not present) and will be the task of this stage. For example, in a sale the real estate abroad there can services of company be a grant of visas clients, or insurance of the real estate. Very reasonably there will be creation of separate pages for these services on which you expressly and in a complete degree describe a favour.

Analysis of navigation structure of project, improvement of yuzabiliti
This stage can cause a lot of disputes and disagreements, because there are not clear mechanisms of analysis of comfort of site. Many large companies decide them by a change the navigation of separate sections of site and analysis of conduct of user, many canvass visitors. We advise to appeal to the specialists in this question, or carefully analyse the sites of competitors, finding their strong and weak sides here.

Not forget also about such generally accepted indexes of comfort of site, as inlaid of pages of site (many advise to do no more than three vlozhennostey), amount of basic elements of menu of site (not more than eight) and many other. Unfortunately, a subject is very vast and is beyond the question of searching advancement of site.

It would be desirable to underline once again, that does not exist clear formulas of analysis of comfort of site, therefore it is not needed to take all of advices and recommendations for an axiom. you will ask your friends and acquaintances to do one or another operations on a site, inquire for complications which they ran into, do a site intuitional clear and simple, whereupon your efforts will be rewarded thankful clients.

Work with content of project can come from optimization visible the user of maintenance of page: it is its phototypograph graphic objects, and similarly writing of texts on a site.

Very much a lot of disputes takes a place concerning that, what amount of keyphrases a text must contain and what closeness of keyphrases needs to stick to. We advise to toe the unique line is the brevity of text and obligatory included in him of keyphrase (at least, one time). you will consent, in the end an user reads content of page and makes a decision. It is very unpleasant it will be to read a text from 20 phrases, 10 from which is a «washing-machine».

Some general recommendations however can be given:

Distribute key queries evenly in all text of page. Not sosredotachivaytes' on a the same phrase in single suggestion, or one-page, if it can be done somewhere as early as the text of concrete page or site on the whole.

Try to apply popular keyphrases in headings and subheadings of pages (tegi h1, h2, h3), tegakh «b», «strong». Necessarily estimate visualization of text from point of comfort of user. Nowise not do a text hidden, and his size - unread. It threatens negative approvals from the side of the searching systems.

Try to do the text of site interesting and unique on maintenance. Nowise not copy a text from other sites (it does not touch RSS of ribbon of news). Endeavour with certain periodicity to lay out aktual'nuyu and interesting an user information on a site. It can be ribbon of news of your sphere of activity, thematic articles with useful advices, results of questioning et al.

Not fill with the texts of pages of site exceptionally key expressions. Write a text clearly and comfortably for perception by a having a special purpose user.

Be not afraid to use separate words from keyphrases separately. Use keyphrases in different cases and declensions.

So, when we optimized visible an user content of site, whereupon wrote or corrected a text on all of pages of site, it is possible to pass to the next stage.